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Webinar: Over the Top Video Today
Image from: Videos Online / Shutterstock In tomorrow’s upcoming webinar we will explore the growth in Over-The-Top (OTT) video, looking at existing market players and the impact on telecom consumer...
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Do You Know the Big Picture Behind Your Media Strategy?
Image from: Photographer / Shutterstock When it comes to advertising effectiveness are you able to measure the total impact of your advertising campaign for your consumers? How is your advertising...
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Lucky Getting Lucky: Filling the Void for Compulsive Shoppers
Image from: Fill The Void / AdAge For Lucky Magazine, could there be a better way to kick off their first ad campaign in 12 years than by preying on the compulsive consumption habits of consumers?...
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Webinar Replay: Over the Top Video Today
Image from: CCN TV Everywhere / nbry.wordpress.com/ Compete recently hosted a webinar: “Over-The-Top Video Today.” We explored video growth in Over-The-Top (OTT) video, looking at existing market...
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3 Tips for Tracking Fall Fashion Consumer Trends
Image from: Fall Fashion / Shutterstock I think it’s safe to say that of the many reasons people love the advent of autumn, one of the top qualifies is the shift in fashion warranted by the shift in...
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3 Key Insights to 2012 Holiday Shopping Behavior
Image from: Holiday Presents / Shutterstock The leaves have not fallen from the trees yet but a decent amount of people have already started checking things off their Christmas list. According to...
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Searching for Amazon Success
Image from: Amazon Warehouse / InsiderLouisville.com/ You would be hard pressed to find a retailer or brand that is not asking some questions about how Amazon will impact their business over the...
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Tweets and Their Influence on Online Shopping
Image from: Twitter / Shutterstock During the several week lull that is mercifully located between the busy Back-To-School shopping season and the even busier Holiday shopping season, Compete and...
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3 Strategies to Impact Your Consumer’s Path-to-Purchase
Image from: Maze image / Shutterstock I want you to take a moment to look around you. How many Internet-enabled devices do you own? I currently have two in my direct line of sight (computer, phone)...
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Aligning Mobile Marketing With Consumer Behavior
It is no secret that marketers are struggling to keep up with the explosion of digital channels for consumers and brands to interact. Mobile has long been thought of as an emerging channel, yet data...
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How APIs Will Shape the Future
Image from: freight train / Shutterstock What is an API? API stands for Application Programming Interface, but more importantly APIs are gateways for information to travel between disparate sources....
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DCMO Series: 9 Path to Purchase Questions for VP of Agency & Publisher Solutions
Another member of the Compete Team has shared his thoughts on the path to purchase. Mike Perlman, our Vice President of Agency and Publisher Solutions, talks about gift buying habits, his short...
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DCMO Series: 9 Path to Purchase Questions for P&G’s Phyllis Jackson
Next up in our DCMO Series is Phyllis Jackson from Procter & Gamble sharing her thoughts on path to purchase. As VP of Consumer Knowledge for the largest consumer product company in America,...
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Using Data to Identify Consumer Behavior Trends in the Travel Industry
Image from: Travel / Shutterstock Is the travel industry facing digital saturation? It almost seems like there are more booking services than there are listings. The same hotel room for a given night...
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Beauty Industry Gets an Unexpected Facelift
Image from: Cosmetics/Shutterstock A Harvard Business student has not only taken the internet by storm, she also may be changing the cosmetics industry entirely. What’s her new, revolutionary beauty...
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